How automation can accelerate the speed of lead and revenue generation

Posted by iccs on Tuesday 16th of August 2022

In the digitally-driven economy, the need for ‘personalized customer outreach’ and ‘individualized customer outreach’ has shown prominence growth significantly over the years. However, some of the industries are still trying to figure out the new paradigm of automation to adjust to.

Automation or Artificial Intelligence (AI) is the new way to transform businesses and industries across sectors. Nevertheless, these technologies are not new in the digital era, but the advancement is putting them in the picture as a frontier of what machines can do. Machines are now transforming the operations and the workplaces themselves. They can go beyond and deliver exceptionally, something which humans might struggle to achieve. Hence, AI helps in boosting revenue generation via collaboration and productivity.

The technology is already generating value in various products and services by limiting the time for production. However, time is the most valuable resource of mankind, and by managing this, the businesses can explore new growth opportunities.

To benefit from the new potential, sales and marketing organizations must change their working practices as well as their digital platforms so as to ensure that sales agents, marketing agents and automation solutions operate together. In the process of involvement, sales and marketing have always been in search of new tools and in this picture, automation comes as a blessing in disguise.

With the collaborative sales and marketing team along with the right Customer Relationship Managers (CRM), businesses can track leads and boost team productivity.

Automation in Sales and Marketing

Sales automation is defined as ‘any technology that can inmate human capability, such as logical thinking, pattern recognition, and so on, therefore reducing manual labor.’ It can save sales costs by freeing up the time spent on administration and reporting along with generating additional income. However, many decision-makers are unaware of the value that sales automation can provide to an increasing number of use cases, or they have not yet taken advantage of it.

Marketing automation refers to ‘the utilization of software and Web-based services to implement, manage, and automate marketing tasks and processes. These tools make it easier to track and forecast audience behavior, engage with clients, and create relationships with the audience, as well as increase customer satisfaction and responsiveness. Typically, marketing tasks involve attracting prospects, qualifying them based on their behavior, and forwarding proficient leads to the sales team.

According to VentureBeat, 80 percent of marketers that utilize lead generating tools have seen an increase in the number of leads they create. Hence, it would be appropriate to say that when aligned together, marketing and sales automation can both be leveraged to create an efficient customer experience by building direct contact with clients.

Lead Generation

Lead generation is a time-consuming process that starts with acquiring contact information and ends with planning clever sales and marketing campaigns. If these leads aren't cultivated, the efforts might be fruitless. Automation helps focus on transferring potential leads into actual conversions. Sales and Marketing companies are inclined toward the goal of generating leads, which means more opportunities and eventually expansion of the customer base.

Benefits of Automation

Over the years, the transformation by automation has been significant-

● Reduce lead time: When opposed to outsourcing or moving offshore, automation can keep your process in-house, improve process control, and dramatically cut lead times

● Reduce the workload: The robots can streamline mundane tasks easily and manage these activities so that they can focus on core areas of organizational growth and development

● Save the cost of labor: The machines can do a lot more than humans. Hence, working with machines reduces the need of human labor. Hence, it is both labor saving and cost efficacious solution

● Improved work safety: Automated machines reduce labor work and prevent them from any on-site danger.

● Increase production output: The capability of the robot is unmatched and can work 24*7. Therefore, new products can be produced easily and seamlessly!

Summing Up!

Companies across sectors are already putting automation and artificial intelligence to use in order to address a variety of societal issues, streamline workflow and ensure conversions. Additionally, interactions with customers at multiple touchpoints channels have become all the more efficient thanks to automation. Businesses are implementing this technology to foster efficiency, lessen labor costs, enhance quality of production, and reassign workers from lower to higher-value tasks.

Thus, effective implementation of automation can transform the businesses significantly, boost their performance as well as accelerate the speed of the lead and revenue generation. In such a circumstance, BPOs step in a blessing in disguise providing the necessary support to organizations and assisting them in automating their functioning in the truest sense!

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