Posted by ICCS BPO on Monday 31st of December 2018
Businesses are all for its leads. More the number of quality leads, more successful will that business be. Thus, it is quite common that business owners would look forward to increase their customer base. And increasing the customer base is not an easy task to do. It takes times, patience and a lot of effort. When achieved, in the long run, would lead to characteristic growth of a business. Yes, it is a long term process and the pressure ultimately comes on inbound tech support.
Many people have that misconception that tech supports are call center companies. Well, they may be called partially correct, but they need to understand that bpo services are not only call centres. They are lot more functional beyond being a domestic call center.
If you are looking for ways by which you can utilize them to achieve more sales for your company, here are some tips to help you in the endeavour. These will guide you to recognize your sales leads in the first place and turn them into profit making instruments in the end. So, without wasting any time let’s get started!
Identifying the target audience
The first step undoubtedly for a lead generation is identifying the target audience. One cannot reach to their ideal customers if they do not have an organized bpo call center. Inbound call center services will help you know who they are and go the extra mile to perform a research on the visitors and potential consumers. They can find the right audience for you and give you a detailed report citing who they are, what they do, where they live, how their lifestyles and personalities are, etc. One can also get an idea of their preferences and budget ranges from the reports of the inbound services.
Choosing your promotional methods intelligently
Inbound call center solutions can go a long way to generate good quality of leads for your company. All you need is a promotional plan to kick start. When you have a plan, convey it to your call center service provider in India. You may also convey the same to call center offshore. Discuss with them the targets you want to achieve. They can help you achieve desired results.
Moreover, with a working inbound call center you can try out different marketing initiatives. Some very common ideas of marketing are creating an informational website, posting articles and blogs regularly, concentrating on speaking engagements, social media, industry events, etc. Pay per click (ppc) advertising, current customer referrals, and traditional advertising are some more ideas to instigate greater business opportunities. It increasingly becomes easier to identify the most effective marketing plans for your business with their help.
Creating a sales funnel
Once you are able to identify whom you want to target and have asked you inbound telemarketing providers to contact them. But how will you gather their contact information? An easy and let’s say and attractive way to do that is by offering them a landing page. This is where they can share their contact details, preferences, etc. In return you an offer them some kind of take away exciting gifts, coupons or a sample. You may now ask your telemarketing company to call them individually as a part of marketing initiative and collect the necessary information from them. It will be a great idea if you could have expert customer relationship agents to keep track of the potential customers in the process.
Using email newsletter to build relationships
Tell your call center inbound services to cultivate a professional relationship, now, that you are in contact with your prospects. This will enable you to convert your leads into sales. Experts say one of the key instruments to instigate consistent communication with your customers is to send them newsletters.
Use social media to connect and engage
Now, call center companies have expanded their genre. Call center solutions provide onsite assistance to their users through online chatbots. Additionally, social media can also come to rescue. Facebook, Twitter, LinkedIn and Instagram profiles can be created on behalf of the company. This gives your company the chance to engage with your customers individually and resolve their grievances and look after their needs. When you resolve their case or take prompt action, more and more audiences will start engaging with your company.
Therefore, ask the inbound sales call center to make use of social media profiles to indulge in comments, respond to reviews (both positive and negative). Finding out more about their preferences will lead to a better understanding of their choices. This better understanding will ultimately make you design or produce items that they are exactly looking for, finally making them settle for your company.
Revisit the closed or lost opportunities
Well, these are tough to reconsider but yes, these can certainly work at times. You never know which ones (previously used methods) can play a pivotal role in enhancing your business leads this time. The closed or lost opportunities are those that already know what your company can do or how it functions. It might be a product demo or a discovery call from your call center outbound or maybe an inbound one. They might have left because there weren’t any attractive opportunities at the time. But now if you have a great opportunity (as you feel) you can always try.
Try touching and retouching the bases at an interval of six months with the help of call center inbound services. Understand the challenges and why the consumers have shifted. It though looks a long term program but can generate consistent and continuous results.
As inbound call center services are have minimal call center rates, it turns out to be a very much cost effective way to enhance business leads. Furthermore, with their help you would be able to maintain sales with the numerous ways its functions. It can really be beneficial to any kind of business. So, businesses that feel they have lower investment capacity can opt for call center services for small businesses. They are a reliable hand for researches and consequent sale increment.